I’ve noticed a trend among major brands over the past year or so, but I didn’t know it actually had a name: knolling. Coined by Andrew Kromelow, a janitor who worked for Frank Gehry, knolling is “the process of arranging like objects in parallel or 90-degree angles as a method of organization.”
And it’s so cool.
I guess I may be late to the game, but I see this being applied all over the place including major brands like Nike, J.Crew, Target, Sweet Green, and Warby Parker. I think it appeals to my personal tendencies (diagnosable?) to neatly arrange objects on a surface.
Like #planking, I think #knolling has the capacity to be riffed and expounded upon. It has many possibilities.