Knolling Example from Spotted Appeal

Knolling Appeals to My Organizational Tendencies

I’ve noticed a trend among major brands over the past year or so, but I didn’t know it actually had a name: knolling. Coined by Andrew Kromelow, a janitor who worked for Frank Gehry, knolling is “the process of arranging like objects in parallel or 90-degree angles as a method of organization.”

Knolling Painted Logs via Spotted Appeal

And it’s so cool.

I guess I may be late to the game, but I see this being applied all over the place including major brands like Nike, J.Crew, Target, Sweet Green, and Warby Parker. I think it appeals to my personal tendencies (diagnosable?) to neatly arrange objects on a surface.

You can check out many more examples of knolling on Ultralinx and Tumblr.

Like #planking, I think #knolling has the capacity to be riffed and expounded upon. It has many possibilities.

Published by

Ryan Ricketts

Ryan Ricketts is a digital marketer and SEO program manager at Recreational Equipment, Inc. (REI) in Seattle, Washington. He previously worked at Nike in Portland and at Whirlpool Corporation in southwest Michigan. He is an avid hiker, traveler, and minimalist who enjoys getting outdoors as often as possible.